Although the cattle and dairy industry have powerful lobbyists in Washington, the consumption of beef has been dropping for about 20 years and the drop in chicken consumption is even more dramatic. The Department of agriculture (May 9, 2014) projected that our meat and poultry consumption in 2010 fell by 12.2% when compared to 2007. Pork has also been slipping for the past 5 years. You can read their full report here. With influential figures like Bill Clinton and others it appears that plant based nutritional diets are becoming mainstream. If we need more proof, google reports that interest in vegan diets is on the rise. Check it out for yourself.